Every 2023 Makeup Trend and How To Do It

May 13, 2023 by Neha Bhaskar

Table of Contents

If you, like us, have a penchant for losing track of time scrolling endlessly through TikTok and Instagram, looking at the trending 2023 makeup hacks but always forgetting to save them, don’t worry. We got your back.

Here’s a round-up of the makeup hacks that have gone viral and taken the beauty industry by storm. We also dish out the inside scoop on how to achieve the same. Read through to stay ahead of the makeup game and make those heads turn.

Every 2023 Makeup Trend & How To Do It

Cold Girl Makeup

Trust makeup influencers and beauty content creators to take an elementary winter occurrence and turn it into an elevated ‘cold girl’ makeup look. Think freshly frost-bitten blushing cheeks, frosty pink lips and a blurred matte complexion that gives a “The cold is killing me, but at least my makeup looks good” vibe.

Rosy cheeks being the highlight, blush is the make-or-break element of this makeup trend. Luckily, we have the details on the correct blush placement and the perfect colours to give you the hottest ‘cold girl’ look. Pun intended.

Mix the Forest Essentials Noor Nikhaar Cheek Tints in Gulaabi & Gerua to get the perfect blushing pink with orange undertones. The makeup hack is to layer the tint on the apples of your cheeks & across the bridge of your nose and blend well to create a natural-looking winter flush.

Less is more when it comes to the Noor Nikhaar Cheek Tints, as these mousse-like sheer tints are highly pigmented and give your cheeks a burst of natural colour along with the goodness of skin-benefitting botanicals.

Clean Girl Look

Glowing skin, glossy lips, fluffy brows & defined lashes – all topped off with a slick bun and some gold hoops, and there you have it- the Clean Girl Look. You can call it the 2023 iteration of the ‘No-makeup makeup look’ mixed with a generous dose of ‘Model-off-duty chic’. It is the beauty industry’s take on minimalism.

The focus being on natural-looking glowing skin; it is important to aim for skin that looks like skin. Take 2-3 pumps of the Forest Essentials Silk Skin Tint in the shade that matches your complexion and blend it into your skin for a “Your skin, but better” finish.

Insider Tip – Use your fingers to apply the skin tint, as the heat from your fingers helps to blend in the product better for a more natural look.

Once you have the glowing base, frame the face with well-groomed, fluffy brows and defined lashes using the Lash & Brow Serum, a clear, Ayurvedic formulation that strengthens and volumises in just one swipe and gives you an all-day hold.

Pull it all together with a slick of colour & hydration with the Tinted Lip Serums for pouty, glossy lips bursting with moisture & flavour.

Siren Eyes

makeup trend - siren eye — via Christen Dominique

A symbol of seduction that can be traced back to Greek Mythology, Sirens were beautiful, singing enchantresses of the sea who lured sailors to their doom. Over the course of history, this phrase has been used to describe a woman, especially those gracing the silver screen, who is dangerously attractive and is often seen sporting a sultry winged liner.

Cut to recent times, beauty influencers have taken inspiration from these screen sirens and created a seductive gaze with an elongated, smoky flick of liner to celebrate their “dark femininity”.

The Siren Eye trend is basically a smoky eye that got a makeover. To achieve this trend, use the Gulaab Khaas Kajal in Earth Brown along the upper lash line and gently smudge it upwards and outwards into a cat eye flick. Then take the Charcoal Black Kajal and follow the upper lash line to intensify and sharpen the look. It is crucial to keep the liner focused on the inner and outer corners of the eyes, and thinner in the middle to elongate the eyes.

Complete the look with a swipe of the Lash & Brow Serum to pack in the extra definition.

Model Cheekbones Hack

makeup trends - model cheekbones — via Christen Dominique

Contouring is not exactly your new kid on the block. To be precise, it has been around since the Elizabethan era, only to gain a whole new level of popularity thanks to the modern celebrity frenzy. This good old makeup trickery exaggerates and transforms one’s bone structure sans invasive procedures.

While contouring isn’t new, this hack is. This 2023 makeup hack mimics the results of a buccal fat removal procedure without you actually having to do it. Easy-peezy.

Start by placing a line of the Silk Skin Tint in Genhu or Manjishtha (depending on your skin tone) underneath the cheekbone and swipe downward towards the side of your mouth. Follow it up with a line on the opposite side from the bottom of your ear to the edge of the jawbone. And then blend it all inwards for those supermodel-esque cheekbones.

So it’s time to put that reel on pause and put the knowledge to the test. We hope we taught you well!

FAQs

How can I make my makeup more natural?

Opt for a lighter base instead of a heavy foundation. The Silk Skin Tints are the perfect alternative, as these creamy, lightweight tints add a natural glow while softly blurring out imperfections without making your skin look cakey.

How can I look fresh all day?

Use lighter, skin-friendly makeup that can be retouched easily. Our Natural Makeup range is a collection of creamy, lightweight blends that are not just skin-perfecting but also skin-benefitting, giving you an all-day glow.

What is the safest makeup to use?

Makeup made with natural, skin-friendly ingredients is the safest to use. You can try our Natural Makeup range, which is made with the purest natural ingredients using traditional Ayurvedic methods.

What ingredients avoid in makeup?

It is best to avoid harsh chemicals such as parabens, formaldehyde, oxybenzone etc, which are reactive and can lead to allergies, sensitivities and more severe diseases with continued use over time.

How do you prevent skin damage from makeup?

The first step is to use makeup that is free from harsh or toxic chemicals. Always opt for quality products that have safe, skin-friendly ingredients. It is important to always read the label before buying any makeup products.

Secondly, create a good base by using moisturiser and sunscreen to prevent any damage.

Lastly, removing your makeup every night before going to bed is important. It is imperative to go to bed with clean and moisturised skin.

References

https://www.ipsy.com/blog/clean-girl-aesthetic-tiktok-trend

https://www.mindbodygreen.com/articles/clean-girl-aesthetic

https://www.byrdie.com/siren-eyes-tiktok-makeup-trend-6265631

https://www.glamourmagazine.co.uk/article/model-cheekbones-tiktok

https://www.whowhatwear.com/tik-tok-model-cheekbones/slide7

https://www.whowhatwear.com/cold-girl-makeup-trend

Written By:

Forest Essentials Luxurious Ayurveda

India’s leading beauty brand with products offering a sensorial journey with the purest natural ingredients and traditional Ayurvedic formulations, bringing timeless beauty rituals to the forefront of your self-care routine.

Reviewed By:

Neha Bhaskar Senior Trainer and an Ayurveda Expert

Neha Bhaskar is a Senior Trainer and an Ayurveda Expert at Forest Essentials, certified in Cosmetology. After completing her Diploma in the Anatomy of Skin and Hair, she went on to do her B.B.A. in Retail. With over 14 years of experience in the beauty industry and having substantially worked on research-based writings and theoretical papers of Ayurveda, she feels thrilled to be able to share her knowledge and use her deep understanding of the field to address your concerns!

Disclaimer

The content provided in this blog is for informational and educational purposes only. It is not intended to be a substitute for professional medical advice, diagnosis, or treatment.