Grazia August 2022

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74. Grazia

Single-flower perfumes that are intrinsically Indian.

“Whether it is the “Kashmiri Nargis’ or the ‘Madurai Jasmine, these perfumes had to be a natural extension of our existing ranges, and the flowers were infused in the products,” shares Mira Kulkarni, its founder. She wanted to keep the age-old Indian traditions alive even in her scents. A staunch believer in all things Avurveda and having grown up around quality ayurvedic rituals, she wanted the fragrances to smell like fragrant moonlit nights from her childhood.

 

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